IN COLLABORATION WITH THE WITCH DR, RELEASING A NEW BREW: THC-INFUSED IPA
Dispensaries in Massachusetts are now debuting our NEW non-alcoholic IPA— a Full-Spectrum Cannabis Non-Alcoholic Brew in partnership with the Witch DR based in downtown Salem. If you’re looking for a crushable beer without the awful day-after feeling, The Drinkable Company has you covered.
WHAT IS IT?
Our IPA is a delicious blend of citrus, hops and malts with a clean finish that leaves you wanting more. The drop that emerged from a collaboration between seasoned beverage entrepreneurs at The Drinkable Company and the family owned and operated glass blowing studio at the Witch DR will not disappoint. As the Witch DR has been around for nearly 11 years, and The Drinkable Company is less than a year old, we can’t say enough how excited we are to be learning and growing alongside these seasoned professionals.
WHAT DOES THE WITCH DR HAVE TO DO WITH THE DRINKABLE COMPANY?
The Witch DR’s shop in downtown Salem features a wide selection of glass pipes hand-made in the USA, smoking/vaping accessories, a full line of CBD products and live in-store glass blowing. Witch DR has a beautiful 2000 square foot gallery that is home to New England's largest collection of functional glass art. Hosting exhibitions from top artists in the glass industry; along with artists working in all mediums, live music and community events, Witch DR has created a truly unique and creative retail experience.
Beyond the highly admired business, this partnership has deep roots which all started in Salem. Chris Silva, our sales guru, and John Mahoney, our VP of Operations, have known each other for over 25 years through their local Coffee shops— Front Street Coffee in Salem and Atomic Coffee in Beverly. When John’s brother Mark joined Atomic to build the wholesale business, they worked alongside Derek and John Arnold on a few special coffee and cold brew projects.
This partnership has been years in the making working through the process of product excellence, broadening the product portfolio of both entities, and having the opportunity to work alongside the “Witch Doctors” and their amazing team.
WHERE CAN WE FIND IT?
Manufactured with state of the art, fast-acting and water-soluble emulsion technology, each beverage contains 5mg of fast-acting THC with only 80 calories, and provides an early onset of effects, at a controlled pace. With El Dorado and Citra hops, our perfectly blended IPA will leave you wanting more.
Available beginning the weekend of November 4, 2023, our IPA is here to stay. As non-alcoholic alternatives grow in popularity, The Drinkable Company celebrates beverages in all forms, taking our company to a new level with the launch of a THC-infused brew. Find us in a dispensary near you, and kickstart your New Year’s resolutions of staying healthy and California sober with our exceptional non-alcoholic beer (so far stocked in these dispensaries: Green Meadows, Starbird, Canna Provisions, New Día Fenway, Collective, Cape Ann Cannabis, Bud Barn, Union Twist, Essex Apothecary & more to come!). Together with the Witch DR, we are truly raising the bar for cannabis beverages!
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